Privacy Policy

Effective Date: June 1, 2015

Welcome to Varsity Views, LLC’s and the varsityviews.com website (“Varsity Views” or “Website”). Varsity Views, its related digital properties, subsidiaries and affiliates, or other members of our family of companies value your participation and loyalty. We are committed to the protection of member and community privacy. Varsity Views has created this Privacy Policy in order to demonstrate its commitment to the privacy and protection of your personal information. To better protect your privacy, Varsity Views provides this notice explaining our information practices and the choices you can make about the way your information is collected and used.

Information about Us

This Website is owned and operated by Varsity Views, LLC. If you would like information on how to contact us, e-mail us at info@varsityviews.com.

  1. What Information Is Collected
  2. How We Collect Information
  3. How your Information Used
  4. Shared Information
  5. Links To Third-party Websites
  6. Information Security
  7. Data Retention Periods
  8. Other Social Media Websites, Blogs, Message Boards
  9. General Audience Website Not Directed Toward Children
  10. Consent to Privacy Policy
  11. Access to Personal Information
  12. Your California Privacy Rights
  13. Questions About This Privacy Policy

1. What Information Is Collected

The following are the types of information we may collect:

Varsity Views may collect personal information like name, telephone number, email address, date of birth, home or business mailing address, and details regarding your mode of payment, e.g., credit/debit card or account information, when you access certain areas of the Website that require registration or payment for services, or if you require more information about those services.

Non-Personal Information

At other times, Varsity Views may collect information that cannot be used to directly identify you, such as browser type, Dynamic Internet Protocol (IP) address, “click stream” data, and similar non-personally identifiable information. For example, we may aggregate non-personal information about you and other customers who visit certain areas of our Website. Aggregated information will not contain any information that can be linked directly back to you. Along with personal information, we collect and store records about the products purchased and pages viewed by all visitors to our website. This data is also aggregated to provide us with specific shopping trends on our Website.

While we take all reasonable steps to protect the privacy of our Website visitors, we cannot promise that the current limitations of our online applications programming will address every browser setting or honor every personal browser preference. In particular, we have not implemented the necessary program changes to honor “Do Not Track” or “DNT” browser signals. As our online applications programming is refined, we will take all reasonable steps to honor such requests in the future. Please return to this Privacy Policy for further updates on this topic.

Further, our online service providers or business partners may implement technologies that allow for the collection of personally identifiable information over time and across other websites. We recommend that you review each privacy policy posted on other websites that you visit to better understand privacy practices used by those websites.

Electronic Communications

When you open emails from us, we may log and store such information. We may also keep records of various communications regarding the types of products and services that you indicate are of interest to you via your response to email. You will always have the option to opt-out of such communications by clicking an “unsubscribe” link on our messages.

2. How We Collect Information

We may collect information from you in several different areas on the Website, including, without limitation, those described below:

Registration

We collect your email address when you log onto our site from other social media websites. At times, you may also be asked to complete a registration form and provide personally identifiable information; you may also be asked to choose a user ID and password in order to take advantage of certain features on the Website or digital download services. Your decision to register is voluntary, and you will have the opportunity to decide whether or not to disclose information to us and what communications you would like to receive; however, please be advised that many services available on the Website require registration and if you elect not to provide such information, you will not be able to take advantage of those services.

Cookies and Tracking Technology

We may use any number of tools to collect information about you, your computer access points, and the web browser that you use to connect to our Website. For example, “cookies” are tiny text files that we place on your computer’s hard drive when you visit our Website. We may use cookies to personalize your Website experience. You do not have to accept our cookies, and you may delete them after they have been placed on your hard drive. If you do not accept or delete our cookies, some areas of our Website that you access may take more time to work, or may not function properly. For more information about cookies, visit: http://www.allaboutcookies.org.

Varsity Views may also collect additional information from your web browser each time you visit our Website. We may collect information on the pages that you visit, the promotions or advertisements that you click on, and other actions that you take while using our Website. This information may include your IP address, the type of browser, the time that your browser was used to access our Website, and the referring Website address.

Our Internet Service Providers (defined below) may also use other standard web-based technologies to analyze your movements while accessing our Website. The technologies include analytic solutions, web “beacons,” “pixel tags,” and “clear gifs.” These technologies help us ascertain the effectiveness of our product and service campaigns and marketing programs, allow us to customize the services offered on or through our Website, and help determine the best use for Website content, and product and service offerings. Some of this information, including the IP address, may be stored on our Internet service provider’s server logs, and may be available for extended periods of time.

Transaction Information

If you make purchases or engage in other transactions on the Website, such as subscribe to a subscription service, like email updates, or other products/services offered on the Website, we will ask you to complete an order form that will request certain information from you, including contact information, demographic information and/or financial information. Even though the collection form may have the look and feel of varsityviews.com, please be aware you may be giving your information directly to the third party Internet Service Provider, and that in some instances such third party Internet Service Provider's Privacy Policy will govern the collection of your personal information. Please reference the privacy policies available from these pages for any privacy related concerns.

3. How your Information is Used

varsityviews.com uses the services of independent companies to provide certain services to you, including, without limitation, Website hosting services, credit and debit card processing, order fulfilment, contest and sweepstakes processing, and Internet connectivity services (“Internet Service Providers”).

We and/or our Internet Service Providers will use your personal information to complete the financial or other transactions that you have requested, i.e., to deliver the information or services, or to invoice you in a manner consistent with this Privacy Policy. For your protection, financial information is collected and stored through encrypted means.

We use your personal information to send you order confirmations. In such cases, you should receive via email an order confirmation within moments of placing your order. We collect and store your personal and transactional information in our customer database. This information is used to process your transactions and cater to your customer service requests. You may also receive both printed and electronic communications from us about new products, discounts, and special promotions.

We may also use your IP address to help protect us and our Internet Service Providers from fraud. Additional uses of your non-personal and personal information will allow us to tailor products and services specific to your needs, to help organize and manage your customer relationship and our business, to conduct business, to provide you with customer and member support, to perform functions that are described to you at the time of collection, and to enforce our Website’s Terms and Conditions of Use.

We may also use non-personal aggregate information to improve our Website. For example, our Internet Service Providers may report to us that there were a particular number of visitors to a certain area of our Website, or that a certain number of men or a certain number of women completed our registration form in particular areas of our Website. Such information may also be used to analyze the effectiveness of our business and advertising models.

4. Shared Information

We may share your personal information with the Internet Service Providers or our business partners as appropriate. We may also disclose your personal information as is necessary to: (a) comply with a subpoena or court order; (b) cooperate with law enforcement or other government agency; (c) establish or exercise our legal rights; (d) protect the property or safety of our company and employees, contractors, vendors, and suppliers; (e) defend against legal claims; (f) help with internal and external investigations; or (g) as otherwise required by law or permitted by law. We may disclose your information in connection with the sale or merger of Varsity Views or any transaction that involves the sale or assignment of some or all of our assets.

Third-Party ad serving, analytics, and audience and traffic measurement services: We may use a third-party network advertiser to serve the advertisements on the Website or may use a traffic measurement service to analyze the traffic on the Website. Network advertisers are third parties that display advertisements based on your visits to this Website and other Websites you have visited. Third-party ad serving enables us to target advertisements to you for products or Websites you might be interested in. Audience and traffic measurement services allow us to collect anonymous traffic and behavior information from the Website by monitoring anonymous visitor activity. Although advertisers or other companies do not have access to the Website cookies, the Website's advertisers, sponsors and/or traffic measurement services may themselves set and access their own cookies on your computer if you choose to have your cookies enabled in your browser. Cookies allow third-party advertisers to show you advertisements or content you might be interested in. Note that any images (or any other parts of a web page) served by third parties in association with third-party cookies may serve as web beacons, which enable third parties to carry out the previously described activities. Other companies' uses of their cookies are subject to their own privacy policies, not this one. Please visit http://www.networkadvertising.org/optout_nonppii.asp in order to learn more about the information collection practices and "opt-out" procedures of third-party ad servers we may use.

5. Links To Third-party Websites

Links on this Website may allow you to directly access Websites operated by third parties, including, without limitation, social media platforms, our service providers (such as third-party shopping cart service provider) or marketing providers. Some of these third-party marketing channels may be “co-branded” with our logo; even so, these third-party channels are not operated, controlled or maintained by Varsity Views. These channels or links are provided for your convenience only and should be used with your discretion and prudent judgment. Links from our Website to third-party Websites do not constitute sponsorship, endorsement, or approval of the content, policies or practices of such third-party Websites. The collection and use of your information by such co-branding third parties is the responsibility of the co-branding partner, and they may use your personal information for their direct marketing purposes. We are not responsible for any information these Websites or digital channels may obtain, and we do not oversee their policies or practices. This Privacy Policy does not apply to information provided to, or gathered by, the third parties that operate them. The privacy policies of these third-party Websites may differ from ours. These Websites may ask you for Personal Information. Please review the privacy policy on third-party channels before submitting information, because we do not have control over the use of information collected on these Websites. Please review the privacy policies and practices of these digital channels before providing any Personal Information.

6. Information Security

Varsity Views makes reasonable efforts to ensure that our Internet Service Providers have implemented physical, electronic, and procedural security measures to assist with safeguarding your personal information, and to help protect against unauthorized access and disclosure. Only our authorized personnel and our Internet Service Providers who perform legitimate business functions for Varsity Views are authorized to access your personal information.

Notwithstanding our efforts, the Internet and online services have inherent security risks. Varsity Views cannot promise, and you should not expect, that your personal information, personal searches, and other communications will always remain secure or confidential. You should take care with regard to how you handle and disclose your personal information or any username or password (if required) that you use to access services on this Website or online service.

7. Data Retention Periods

We will retain your personally identifiable information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services, contact us at info@varsityviews.com. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

8. Other Social Media Websites, Blogs, Message Boards

We cannot ensure the security of any information you choose to make public on social media, digital services, chat rooms, forums, message boards, or the like. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas. To request removal of your personal information from our Website, contact us at: info@varsityviews.com. In some cases, we may not be able to remove your personal information.

9. General Audience Website Not Directed Toward Children

This Website is a general audience Website. Our content is neither directed toward minors nor children who are under the age of 13. We do not knowingly collect personal information from children under the age of 13. If Varsity Views or our Internet Service Providers become aware that a minor or a child under the age of 13 has provided us with personal information without the parental consent, we make reasonable effort to remove that that information from our databases. Parents who have questions about personal information that may have been submitted by a child under the age of 13 should email us at: info@varsityviews.com.

10. Consent to Privacy Policy

By using the Website, you signify your agreement to the terms of this Privacy Policy. We may amend this Privacy Policy at any time. If we make a material change to the way in which we collect, use, and/or share your personal information, we will post a notice on the Website and/or send an email to users who have provided an email address. Please note that you should always update your personal information to provide us with a current email address.

11. Access to Personal Information and Consent to Transfer

You may be offered the opportunity to subscribe to and receive additional information about our products and services. After your first use, you can make changes to your personal information and your initial choices by accessing your account or by contacting customer service email at: info@varsityviews.com.

Our foreign guests are advised that the United States may not have data privacy laws that are deemed to afford an equal level of protection for your Personal Information as those laws legislated at the direction of the European Union or similar geopolitical, national or regional legislative bodies. However, please be assured that Varsity Views will continue to adhere to the principles stated in this Privacy Policy and will make reasonable efforts to comply with applicable international, national, regional, territorial, and provincial laws in connection with any information collected through the Website. Varsity Views will endeavor to preserve the integrity, confidentiality, and security of personal information and afford such personal information reasonable level of protection.

For those Website users located outside the United States, we advise you that your information may at times be accessible by individuals who are located worldwide, including in countries that the European Commission or other geopolitical regions have not been determined to provide the same level of data protection as in your country, province, territory or geopolitical region. By providing us with your Personal Information, you consent to our use of it in accordance with Varsity Views’ Privacy Policy, including the transfer of your information across international boundaries to jurisdictions anywhere in the world as permitted by local law.

12. Your California Privacy Rights

California residents have the right to request information from Varsity Views regarding the manner that we may share personal information with affiliated companies and third parties for their direct marketing purposes. To find out what and how we share such information, you may send us an e-mail request at: info@varsityviews.com or mail a request to: Privacy Officer, Varsity Views 820 N Orleans St, Suite #350, Chicago, IL 60610 and receive the following information:

  1. The categories of information we disclosed to third parties for their direct marketing purposes during the preceding calendar year, if any;
  2. The names and addresses of the third parties who received information for their direct marketing purposes; and
  3. Examples of the products and services subject to the third-parties’ direct marketing programs, if the nature of the third parties’ business cannot be determined from their names.

13. Questions About This Privacy Policy

If you have any questions about this Privacy Policy or the privacy practices of this Website, please contact us by email at: info@varsityviews.com.